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It's an emotional buy.
Conversely, -the Commission- is a non-emotional buy.
Buyer has a need: to immortalize a beloved pet, college president, or just fill empty space over the couch - or on the ceiling - think Sistine chapel. The artist is hired to fill the need.
Commissions can come in many forms: a friend asks " Would you paint my house", "My vacation property", "My Dog" - or "I have a photo of______. Can you make it into a painting?" The amazing thing about a commission: the buyer is saying "I trust you" .
You may be saying to yourself- "no one would ever commission ME to paint for them", but you might be surprised. Just last week, 2 different people asked if I could paint portraits of their kids. I had never met these people and they knew little about me beyond the fact that I could hold a brush, Hmmmmm.
If you paint - and your work is in a public place, don't be surprised if such questions come your way.
I did the 16"x 20" painting at the top, several years ago, en plein air, and it was purchased by our local hospital. The 12"x16" painting below it was a commission that came as a direct result of someone seeing the hospital painting.