8.09.2011

Art of the TRADE - Part 3

To read "Art of the Trade", Parts 1 & 2, scroll down thru the posts.

Let's Talk Trade.
My concrete driveway has been installed and it is beautiful; now it's time to create the art.
I think the best case scenario would be for the client to want something that you already have in your inventory. Wouldn't that be ideal?
But part of his willingness to go forward, weighed heavily on the idea that work would be created for him, and suited to a specific situation. And I am very willing to be flexible at this point.
The job is now like a commission - So, I visited the home of my concrete contractor and realized - I was in the wrong business. . . . just kidding. The house is a large quasi-spanish style home decorated with a lot of color and there were many options for a large art. He decided on 2 panels at 48"x 20" that would go on either side of french doors. This suited me perfectly because I love to do verticals.
As to subject matter, if the client does not has a specific idea in mind, or does not want a larger version of a plein air piece, then I like to talk only in terms of color and design. This gives me freedom to explore different subjects, with the idea that, in the end, the client will choose from 2 black & white layouts. That is normally how I would approach commissioned work for a client. I like to know exactly where I am headed, and have the client's O.K. before going there.
In this case tho, by the time I left his house, I knew exactly what I wanted to do and my gut told me to jump in, skip the layout stage, and create 2 half-size paintings to use as studies for the bigger panels.
Of course, this could backfire but the benefit to me would be: instead of spending time poring over 2 large-size layouts of differing subject matter, I could work out subject, color and design in the half-size and if the client didn't like what he saw at the small size - I would still have 2 paintings to sell - and I could work up new layouts.


















These are the "layouts" at 24"x 12" and painted together so that they work as one whole. The individual panels should also be able to stand alone, which they will, when hung separately on either sides of french doors. Click on the photos to view them larger.

2 comments:

Pattie Wall said...

What wonderful layouts! I can see these on each side of the french doors now - awesome!

Coni said...

Thanks Pattie.